GREENFIELD, MA (FRANKLIN COUNTY NOW) — The United Way of the Franklin & Hampshire Region has named local business leaders Peter Albero, President & CEO at Greenfield Savings Bank, and Trace Whalen of Whalen Insurance Agency, as the co-chairs of United Way’s 2027 community campaign. This year, United Way is focused heavily on supporting access to healthy and nutritious foods, healthy communities and social connectedness, and early childhood development and youth mental health.